Each interaction between your employees and your service desk affects the reputation of the entire infrastructure and operations (I&O) team. To delight (or, as we like to say, wow) members of your workforce, they must see you as effective, pleasant, and easy to work with. The service desk is the single point of contact for all business and technology service questions and an essential communication platform for all the operational processes in technology management. The service desk is also responsible for answering, escalating, and resolving enablement issues for other teams within technology management and other players in the ecosystem. This report provides I&O pros with five steps to creating a service desk that is internally and externally effective.