Cutting-edge strategies to respond to marketers’ top challenges with customer data

Join Okta CMO Kerry Ok + AMA to learn about the top data challenges impacting marketing teams and strategies to overcome these.

Based on research findings from 400+ marketers, marketers have a data problem. Despite AI and data analytics advancing at a breakneck pace, collecting, maintaining, and activating customer data is one of the top challenges marketers face today.

There are solutions. Join this session to uncover how Customer Identity Access Management (CIAM) solutions can help you enrich, optimize, and activate customer data effectively without compromising on consent and compliance.